Have you always wanted to create videos for your website or social media channels but had no idea of what kind of videos you should start with? In this article we’ll give you some ideas on how to win the hearts of your audience by making interesting videos regardless of the size of your business. Video marketing is transforming the marketing world, with more than 100 million hours of video watched per day on Facebook, and you need to jump on the boat of this social media trend, that has become a necessity!

Many companies avoid videos because they think of video as something that takes a lot of effort to create and that you can only use once. However, you can use your video multiple times if you repurpose it. To do that you need to think of how to distribute it through different channels, such as social media, website, emails, live presentations, etc…

Pro-Tip: if your video is long, you could divide it into different clips to create more expectation on your social media channels and drive traffic to where your complete video is hosted, like your website or YouTube channel.

No matter your industry, product or service, there are 4 types of video that you can set in motion from this minute on!



In this digital age we have to understand that customers are no longer naive. They tend to believe these kind of videos more because a real person is sharing his/her experience in front of them. And of course, video testimonials are much more trustworthy than written reviews as people can see the emotions and not just hear them.

How to record a powerful video? Here are a few tips:

  • Plan the interview beforehand
  • Make sure the interviewee knows the questions in advance
  • Don’t interrupt your interviewee and let him finish the idea, you can make the necessary adjustments afterwards while editing
  • Choose a place with perfect lighting

A good idea for this type of video, is to make them interesting by making them dynamic. How to make your video dynamic? Show not only your speaker, but also provide some extra images (B-roll) of what he is talking about, like working process and results, to make the audience go through your interviewee’s story. By supporting your interviewee’s testimonial with some visuals and images you can make your viewer watch your video even longer.


Company story

Make a company story video to establish contact with your clients. Your potential customers would be interested to know:

  • What motivated you to start the company
  • How did you start the business
  • What makes your company unique

Who hasn’t heard about the Lego company. This video is made in the form of cartoons, which is taking into consideration that this is a children-orientated company. Maybe the story will inspire you to create an outstanding video in a form that represents your niche.

Product video

With help of video demonstration, you have an opportunity not only to prove the quality of your product or service, but also to inspire your customers. Furthermore, product demonstration can be used as presentation that explains why your product or service is beneficial and unique. Given that nowadays people are extremely busy, it’s more convenient for a customer to watch a video rather than reading a product description because video provides enough information and shows visuals, as well.


  • Don’t make your video too long because even if your product/service is great, it can be difficult for them to focus throughout the whole video and watch it till the end. According to a recent research, videos up to 2 minutes long get the most engagement
  • Focus on the main points
  • Think about the script in advance

Sense of humour is something we all like about people and one of the most shareable content. 92 percent of mobile video viewers share videos with others, so why not to use it in your marketing video? This video is informative and entertaining at the same time. It means that even people who have never heard about this company are going to watch it and more likely buy something from him just because they love his video.

This is a very nice example of an effective product demonstration. In the video they give step by step instructions and explain every option. Your customers need these kinds of instructions to understand how to use it. Don’t forget that 4 in 5 consumers say a video showing how a product or service works is important


Company culture video

Your customers want to know not only about your product, but also about your company. Let them take an inside look and showing it to them:

  • Your team
  • Working environment
  • Working process
  • The culture of your business
  • Your plans

Make it possible for your clients to see that you love your work and your team! They are going to like happy faces from your staff along with your amazing office. If you don’t have an office or team, just show your working space and the things that are around you and tell them why you love what you do.

Instead of talking about your company by yourself, give your employees a chance to speak! Let them prove to your customers that they are happy to working for you because you take care of them. Show the audience who stands behind your brand who you are. That is going to help you establish an emotional connection with your clients.

No one is perfect. There is nothing bad with showing your customers that you are a human by adding some funny moments and your true emotions during the filming process. Your clients are going to trust you more because they see that you are one of them – a real person who fails to record his video at one dash.

As you can see sharing a video with clients can help you a lot when it comes to having marketing strategy. Do not be afraid of using your creativity and imagination while making marketing videos!

What other types of videos do you think will help you develop your business? Please, share your ideas with us in the comments below!

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