You’re posting on Instagram every day, or even a couple times a day. You try to share compelling images, use hashtags and engage with your followers. But still you don’t attract more people to see your content and follow your account.
We know it’s a lot of work to keep up with all social media trends and new features, and create amazing content constantly. So we want to make it easy for you by giving you some tools to create a compelling Instagram feed.
Step 1: Brainstorm content ideas for your Instagram Feed
Start by defining the type of content you want to share on your Instagram account. Ask yourself about the purpose of being on this social network and the value you want to give to your followers.
Here are some content ideas, that you can filter depending on your product, service or brand:
-Images of your product
–Behind the scene photos: of the production, the creation of the service, a special event, your website redesign, etc
–Sneak peek videos or teasers
–Info capsule: to educate or inform
–Cross posting and collaborations: partnerships with other people in your industry or other brands is a good way for other people’s audiences to get to know you and potentially follow you. Don’t be afraid of talking or recommending other people or accounts. If you believe in what you do and create quality content, people will keep following you because of the value you share.
Step 2: enhance your images
Once you know the kind of content you want to share on your Instagram account, start creating it! We know Instagram was created to share Instant content. But it has become more in a later- than an instaGram. People want to share quality images that connect with their audiences and for that they need more time to create those kind of images. That’s why, if you want something really instant… well, the alternative is InstaStories. Since the Instastories are visible for 24 hours after being posted, it offers a more fresh (but brief) and real look that connects with people.
For the long lasting images for your feed, there are a couple of tools you can use to enhance the quality and the compelling part of your pictures.
This app is like a portable photoshop that intuitively helps you to retouch your images and get the best of them. You can play with the editing tools to increase brightness, attenuate the shadows, increase or decrease saturation, among other features. You can also add pre-set filters and adjust how much of that filter you want your picture to have.
CANVA and Typorama
Although most of the people use the web version of Canva, the app is a must for a on-the-go kind of post. You can choose different templates and add some text to your images. Typorama is another option, with a bunch of templates of different fonts and text styles to add to your amazing photos. If you don’t have an image of your own you want to use, you can choose one of their gallery.
With this app you can add filters, effects (flare, glow, light leaks…), retouch with over 20 editing tools (including curves), and save a pre-set you’ve created for instant access next time.
Bonus #1: for the artistry type of posts
Add texture to your images and create other type of visuals that people normally don’t see in most of the feeds. Really eye-catching like this picture from their website.
With the Enlight App you can blend images, adjust the photo settings, add some light effects, add text, stickers or frames, and different kind of filters.
Step 3: Schedule your content
You know the kind of content you want to share (step 1) and you have created it in the most creative way possible (step 2). Now it’s time to choose when to post it! Having a social media calendar is the best way to keep consistency and follow up the strategy.
Think of a specific day of the week/ hashtag to post it. If you’re running a marketing campaign take those dates into account. Also for a specific topic/day like Christmas, birthdays, anniversaries, halloween, Valentine’s day, Thanksgiving…
Try to organize your calendar a month ahead. If you cannot have all the content to fill it, at least you know what you might need, and you’ll be more aware/alert to a potential snapshot you can use later that month.
Pro-Tip: use hashtags wisely! It’s not about how many hashtags you use, is about the most effective ones.
Bonus #2 for hashtag ideas: FOCALMARK
This app will suggest hashtags based on a topic, location or type of camera you used for the picture you are posting. You can copy-paste the suggested hashtags (up to 30) directly to your Instagram post, or you can paste them on your notepad and combine those suggestions with hashtags of your own (event hashtags, company hashtags, brand hashtags…).
Now, do you use other apps or techniques for creating an eye-catching Instagram feed? Share it with us in the comments below. Also, if you have given our suggestions a try let us know your results!
Bonus #3: Download our 30 days of content ideas! Trust us it’s worth it, for Instagram or any other social media platform.